By Elin McCoy originally posted January 4, 2018
Elin’s predictions for 2018 are spot-on but it’s her thoughtful questions that really spark interest. Questions: Now that cannabis is legal in California, will wine drinkers ditch pinot for pot? Will Amazon’s Alexa become the new wine recommendation guru? When will the #MeToo movement hit the wine industry? Will Sydney, Australia, really become the world’s largest urban vineyard?
Most of the wine world was happy to wave goodbye to 2017, a year of vine-killing frosts, hail, drought, and destructive wildfires in regions from California, to Chile, to Europe. Looking forward to 2018 is not only a relief; it’s exciting, because the year is full of promise. There will be new experimentation, exploration, and the continuing of trends we enjoyed from last year.
The popularity of wine in magnums (the equivalent of a double bottle) and other large formats seems to track the stock market; when stocks are up, so is big bottle demand. In the U.K., wine retailer Majestic reported a 378 percent increase in sales of affordable supersize bottles last year, at its 200-plus stores.