CoolVines is a wine store in Jersey City, New Jersey.
Our goal is to find wines that are the “best of their breed.” To us, this means that the wines are 1) true examples of their type and 2) a good – no, great – wine for the price. On the first point, we look for wines that demonstrate the characteristics of being “true to type”. While each vineyard, each winemaker and each vintage impart its own characteristics on a bottle of wine, we look for wines that exhibit the trademark expression of that style of wine; whether the style is regional, varietal (based on the grape or blend), or production style (sur lie, crémant, late harvest, etc.). We also search for wines that outperform their peers in quality for the price. Ironically, this rarely happens with a highly rated, or otherwise highly promoted wines. High scores and large ad budgets tend to drive up the price of wine beyond the point of “good value”. The best values are typically found in the bottles with labels our customers won’t recognize, made by wine makers who love making great wine more than they love angling for top scores or shelf position. These are the wines that you will find on the shelves of CoolVines. Every wine has been tasted and selected from a competitive set of wines of the same style and price range by our tasting team; not based on their personal preferences, but on their judgment of which wines will bring the greatest value to our customers.
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