Cru Luv Wine’s Founder, Jermaine Stone, was raised worlds away from wine country with plans to become a rapper. By age 19, he had already made appearances on XM Radio and BET. A temporary job at Zachys Wine Auctions quickly turned him into a lover of fine wine. In his nine years there, he became an auctioneer and member of Zachys senior leadership before becoming one of the founding directors of Wally’s Wine Auctions in 2013 in partnership with Los Angeles’ top wine merchant.
Jermaine has recently been featured in Imbibe Magazine
and featured in Wine Enthusiast’s 40 Under 40
as an industry innovator. He agreed to sit down with us to discuss his new venture, Cru Luv Wine, a New York-based firm dedicated to blending the best elements of wine and hip hop culture.